Zip Co announced it will establish a small shareholding sale facility.

This will support shareholders who hold less than A$500 worth of fully paid ordinary shares.

The initiative enables eligible Zip Co shareholders to sell their small shareholdings, relieving them from having to act through a broker.

The company anticipates this move will catalyze the sale of small shareholdings and, in doing so, reduce the administrative costs associated with managing a multitude of such investments.

Zip Co (ASX:ZIP) is a leading player in the financial technology sector, providing various payment and credit services to customers.