Financial services firm Jefferies has stated the recent launch of a real estate portal, View.com.au, by View Media Group does not pose a threat to its rivals REA Group (ASX:REA) and Domain Holdings Australia (ASX:DHG).

Jefferies claims that View Media’s consumer experience so far has proven below par.

Furthermore, View is not designed to directly compete with the core listing business of REA Group and Domain Holdings Australia.

At present, REA Group’s shares are down by 1.1% at A$152.77, while Domain Holdings Australia’s shares are up by 0.1% at A$3.94.

REA Group (ASX:REA) is a multinational digital advertising business specializing in property.