Shares of Kogan.com (ASX:KGN) take an alarming dip, falling as much as 15.6% to A$4.82, which might be the company’s worst performance since April 29, 2022, if the downward trend persists.

The online retailer posted a 32% decline in full-year revenue from ordinary activities, attributing it to a soft market climate.

Also, the gross profit for Kogan.com (ASX:KGN) saw a substantial cutback of 26% this fiscal year.

The company’s stocks have reached their lowest point since July 3.

With more than 1.7 million shares changing hands, trading frequency shows a significant surge, coming up to 2.8 times the 30-day average of 619,821 shares.

Despite the present dreary scenario, Kogan.com (ASX:KGN) shares have enjoyed a rise of 63.1% throughout the year, until the last close.

Kogan is an Australian online retailer, known for selling consumer electronics.